Web and Landing Design
High-converting websites and landing pages for launches, lead generation, and paid traffic.
- Messaging-first page structure
- Conversion-focused layout and CTA strategy
Product and UX design agency
Sharp systems. Clean interfaces. Future-ready products.
One senior product designer covering web, app, and UX — not an agency layer. Previously at Intuit, Walmart, Abbott, and Discover. You work with me directly.
Fast: updates every 48 hours
Flexible: sprint or monthly retainer
product strategy ux architecture design systems booking flows landing pages saas interfaces checkout optimization founder advisory mobile app ux usability testing interaction design design qa conversion strategy enterprise workflows product strategy ux architecture design systems booking flows landing pages saas interfaces checkout optimization founder advisory mobile app ux usability testing interaction design design qa conversion strategy enterprise workflows
Services
Web, product, and app design for SMBs, startups, and enterprise teams.
You get one design partner who can handle a bit of everything, but with clear stage-based scope so projects stay focused and outcomes stay measurable.
Product and App UX
User flows and interfaces for SaaS products and mobile apps that need clear adoption paths.
- Feature planning and interaction design
- High-fidelity screens ready for handoff
Booking and Checkout Flows
Friction reduction in booking, checkout, or sign-up funnels where conversion is the core KPI.
- Drop-off diagnosis and flow redesign
- Trust and clarity improvements at decision points
UX Research and Strategy
Research-backed direction when you need better decisions, not just better visuals.
- Heuristic reviews and usability testing
- Opportunity mapping and priority recommendations
Design Systems and QA
Component systems and implementation review to keep quality consistent as teams scale.
- Reusable UI patterns and documentation
- Design QA with engineering handoff support
Enterprise Workflow UX
Complex internal tools, regulated environments, and multi-team product workflows.
- Cross-functional alignment and rollout planning
- Usability modernization for high-stakes systems
Process
Simple operating rhythm, high-leverage output.
Lightweight enough for speed, structured enough for quality.
Discovery
Stakeholder interviews, product heuristics, and goal alignment.
Direction
Concept exploration and interaction decisions with team buy-in.
Execution
High-fidelity designs, states, and edge-case behavior definitions.
Release
Developer handoff, QA review, and post-release iteration support.
Selected Work
Selected outcomes from in-house roles before launching the agency.
Design work from product teams shipping at scale.
Intuit - QuickBooks Capital
0 to 1 underwriting review tool
Designed and shipped a purpose-built internal tool to replace a brittle Excel process, giving underwriters a single-screen health check and a clearer decision workflow.
~50%faster underwriting reviews in pilot workflow
1,000+ -> 90data points reduced
17 -> 1tabs consolidated
fullaudit trail coverage introduced
Walmart
Walmart Pass and wireless experience design
Designed the in-store Walmart Pass identification flow and led wireless UX direction to simplify plan selection and activation across channels.
in-store + digitalend-to-end pass identification flow
multi-channelwireless plan selection and activation
national rolloutshipped across Walmart store network
Abbott
Point-of-care data systems UX
Led end-to-end UX for two mission-critical clinical data systems used in regulated healthcare environments.
2 systemspoint-of-care clinical workflows
regulatedhealthcare compliance requirements
end-to-endUX ownership from research to handoff
Discover
Fintech product concept design
Designed web and mobile product concepts at Discover's innovation unit, exploring new financial service experiences from early ideation through prototype.
web + mobilecross-platform concept coverage
innovation unitearly-stage product exploration
prototype-readyconcepts for stakeholder validation
Pricing
Pricing built around engagement model, not individual deliverables.
Pick the capacity level you need, then pull from web, product, and app services in one scope.
starter tier
SMB Package
Starting at $2,000
- Landing pages, booking flows, and UX refreshes
- Focused scope around one core business outcome
- Fast iteration for immediate conversion impact
growth tier
Design Partner
Starting at $5,000
- One design queue across web, product, and app work
- Continuous UX, feature design, and optimization
- Direct collaboration with founders, PM, and engineering
enterprise tier
Enterprise Program
Custom
- Multi-stream product and workflow modernization
- Design system governance and cross-team consistency
- Stakeholder alignment and structured rollout support
Individual Services
Need one-off support instead of a tiered engagement? These can be scoped individually, including light AI-focused work where relevant.
Landing page design
Website redesign
Booking flow UX
UX research
Product feature design
Mobile app UX
Design system audit
Design QA
Conversion optimization
AI-assisted site delivery
AI feature UX
What sets pricing
- Scope complexity and number of flows/screens
- Timeline and delivery velocity needed
- Stakeholder count and review workflow
- Research depth and handoff requirements
- AI integration depth, if included
FAQ
Common questions before kickoff.
Do you work with SMBs, startups, and enterprise teams?
Yes. Engagements are structured by stage so I can support small businesses, startup product teams, and enterprise organizations without forcing one-size-fits-all scope.
Can I hire you for both web and product or app design?
Yes. Most clients combine website work with product or app UX in one engagement, so the brand, marketing, and in-product experience stay consistent.
What is included in a typical engagement?
Most engagements include focused discovery, UX direction, high-fidelity UI design, implementation-ready handoff, and design QA support during build.
How do feedback and revisions work?
Feedback is gathered in structured review rounds with clear priorities. You get fast async updates between reviews, plus weekly calls to align on decisions and next steps.
Can we start small before a bigger engagement?
Yes. We can start with a focused pilot like one key flow or one high-impact page, then expand into a larger engagement once direction and velocity are validated.
How fast can a project start?
Typical start windows are 1-2 weeks. For urgent launches, expedited sprint starts are possible depending on calendar availability.
Contact
Build the next version of your product with intent.
I'm Demetrios — a senior product designer who's spent years at companies like Intuit, Walmart, and Abbott. Send your goals, timeline, and context, and I'll reply with recommended next steps and a scope path.